Here, we are going to be talking about easy steps to use Social Media to Grow your Business.
To the entrepreneur, social media is a powerful servant and a dangerous master if not properly harnessed. Social media is a form of electronic communication that enables users to create and share contents for social networking.
It is of utmost value to especially, small business owners who cannot afford the cost of traditional media. It can be referred to as a digital extension of brands; a place where you can share things that pertain to and represent your brand to consumers for authentic and immediate feedback.
An entrepreneur whose vision is to grow his brand effectively must explore the power of social media marketing in order to achieve his goal. A carefully and properly managed marketing campaign on all social media platforms can open vast doors of business opportunities and connect to a wider market.
Because the pros of social media marketing by far outweigh the cons, It is advisable to create a strong social media presence if you really want to add value to your business. Here are a few reasons why business managers and entrepreneurs must take advantage of social media:
Social media touches almost every consumer that has and would come in contact with your business because it is very popular and this gives you important exposure and opportunity to grow relationship with target audience.
A look at Facebook for instance, reveals about a billion active users and let’s recalls that dormant facebook accounts are few.
This means that the probability of your target audience seeing your contents regularly on their feeds is high.
Cost of advertising on social media is very low when compared to the cost of advertising on radio and television [traditional media].
In a situation where your contents are swallowed on feeds of active users by the filter feature on social media and applications, one can quickly resort to advertisements on social media with the assurance that your brand will equally reach millions of people even at a lower cost.
Also, the ability of social media to defy age and demographic barriers is a plus because there is really no limit to who and where social media can reach. Young and old people from Lagos to Abuja, Nigeria to Ghana and the wider world are already on facebook, instagram, linkedin, twitter, google sites and even more, waiting to explore opportunities that abound.